THE ANALYSIS OF STRUCTURAL CONFIGURATIONS FOR IMPLEMENTING COMPETITIVE STRATEGIES
AbstractAmong the directions of increasing the competitiveness of enterprises, the development of an adequate organizational structure is of primary importance. This structure will ensure the efficient and coordinated interaction of all business units of the enterprise for implementing competitive strategies. The article analyzes the choice of the organizational configuration of the enterprise structure for the three M. Porter’s competitive strategies, they are cost leadership strategy on the basis of the reduction in costs (prices); the differentiation and focus strategies. To analyze the organizational and structural component of the implementation of competitive strategies, the situational approach is suggested. The first stage of this approach is the empirical analysis of the parameters of impact on the choice of the organizational structure. At the second stage, the analysis is formalized in the form of the table of rules table, which enables further developing the knowledge base of the expert system. At the third stage, experts, management consultants, provide each rule with a certain weight that reflects the expert’s opinion about the impact of each particular factor of the internal and external environment on the parameters of the management structure. The strategic set should involve the structural strategy that should include an analysis of the existing structure, the possibility of its adjustment and changes in accordance with the company's competitive strategy, the analysis of external and internal factors that can affect the organizational structure. The results of the study are the expert tables of values of organizational and structural parameters obtained experimentally that are used for developing and introducing the organizational structure of the enterprise in the process of implementing the chosen competitive strategy. The software implementation of the expert system by using modern information technologies will provide an opportunity to use the developed system for creating the project of a management structure for a particular enterprise that supports its competitive strategies.
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