METHOD FOR DETERMINING AND ADJUSTING THE EXPECTATIONS OF STAKEHOLDERS IN THE CONTEXT OF STRATEGIC MANAGEMENT OF THE PROJECT PROGRAM
AbstractThe subject matter of the article is the management of the stakeholders of projects while implementing the program strategy. The goal of the work is to develop a method for determining the expectations of stakeholders and their adjustment in the context of the strategic management of the program of projects. The following tasks are solved in the article: project stakeholders are classified depending on the nature of their relationship to the strategy of the program of the project; a matrix for assessing the level of the involvement of stakeholders in the implementation of the program strategy is developed; the power/interest matrix is modified to represent the nature of the interest more accurately; the model of the strategic cube of stakeholders of projects and programs is built; recommendations for organizing a purposeful impact on the expectations of the stakeholders of the project program are developed to adjust their expectations to facilitate the efficient implementation of the program strategy. The following methods used are – set theory, Euler circles, matrix and graph-analytic methods. The following results were obtained: a classification of project stakeholders was developed depending on the nature of their relationship to the program strategy; the matrix for assessing the level of the involvement of stakeholders in the implementation of the program strategy involves developing the current and desired state; the modified power/interest matrix with the dimension of 2 * 4 contains recommendations for managing stakeholders in each quadrant; the built model of the strategic stakeholder cube contains 20 quadrants; recommendations on the use of the five-stage method for determining the expectations of stakeholders and their adjustment in the context of the strategic management of the project program are formulated. Conclusions. The method was developed for determining the expectations of stakeholders and their adjustment based on an assessment of the level of stakeholder involvement in the implementation of the strategy of the project program, taking into account the classification according to the nature of the relationship to it, which, unlike the existing ones, involves the construction and analysis of a modified power / interest matrix and the strategic cube of stakeholders of projects and programs; this method enables expanding the horizon of analysis and speed of response to changing needs of stakeholders while planning the implementation of the program strategy.
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