MANAGEMENT OF THE MODERNIZATION OF THE ENTERPRISE DEVELOPING IN THE CONDITIONS OF THE SHORT-TERM PROSPECT
AbstractThe subject of the study in the article is the process of production modernization in the short term. The purpose of the work is to develop methods and models that are aimed at the formation of realistic goals of enterprise reformation in the face of limited enterprise capabilities. The following tasks are solved in the article: the long-term process of enterprise development is analyzed and the uncertainty and high risks associated with long-term planning are concluded. Therefore, current reform methodologies are linked to short-term production modernization measures, which show the relative stability of the external competitive environment and provide an opportunity for modernization. The main indicators for assessing the competitiveness of the enterprise (novelty, quality, volume of output), as well as ancillary indicators (costs, terms, risks) are used to assess the course of enterprise reforming. Depending on the level of uncertainty, estimates of the values of indicators are given in qualitative and quantitative scales. For qualitative assessment, linguistic variables are introduced in the form of Latin letters. A "word" is formed, it represents the value of all the (core and ancillary) competitiveness indicators for launching an innovative product from a new order portfolio of a developing enterprise. By subordination of "words", the best option of modernization measures is selected and justified. In the case of a large number of probable modernization options, as well as the ability to evaluate the competitiveness indices in quantitative scales (absolute and relative), integer (Boolean) optimization is carried out to select the best solution for production modernization. To assess the importance of local competitiveness, a method has been developed that is based on experiment planning theory. Competitive Expertise is used as a factor in the Expert Experiment Plan, and Expert Evaluation for each combination of factors. The following methods are used: system analysis to formulate the immediate goals of enterprise reform in the short term; an assessment method based on a qualitative presentation of competitiveness factors; an experiment planning method for assessing the importance of local competitiveness; integer optimization method for choosing enterprise reform measures. The following results were obtained: the use of realistic short-term goals in the short-term reform perspective is minimized to minimize the risks of the enterprise in the conditions of limited opportunities; the proposed indicators of competitiveness of the enterprise (novelty, quality, volume of output), as well as ancillary (terms, costs, risks); a proposed method for selecting reform measures based on qualitative and quantitative assessments; a proposed method for assessing the importance of competitiveness through virtual experiment plans; an optimization model of the choice of measures is proposed to realize the immediate goal of reform. Conclusions. Practical application of the proposed methods and models: it is advisable to use the proposed approach in the short term to reform the enterprise, when there are the most realistic forecasts for assessing the competitive environment and taking into account the limited capabilities of the developing company.
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